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We work on the Internet so your health fitness club can retain more of its members, and even attract qualified new members. |
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Dear Friend, Now, your health
and fitness business can strengthen customer relationships to improve member
retention, and greatly improve your chances of attracting qualified, new members.
And do it all, while actually saving you thousands of dollars per year. You'll
discover how for the cost of a protein bar a day, your business can save $435.70
every two months. Authentic Health
Fitness Australia has been working on the Internet for about 2 years. In that
time over 20,000 Australian websites closed down, despite a continual increase
in household Internet coverage, now in over one in two homes. We've not only
manage to survive but in fact, thrive. We have designed the first Internet package for health and fitness clubs that focuses on improving member retention and utilizes your best customers to grow your business. And do all that's possible to help your business gain more customers and reduce the amount you spend on printing and postage. David Jordan has been a Board Member of Fitness Victoria for the last 5 years, President 3 times, part owner of a few health clubs and has been involved with the industry for close to 20 years. This is what David Jordan has to say about our services... |
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Anyone contemplating a website for their health club needs to talk to Stefan, from healthfitness.com.au. Stefan has incredible knowledge and skills which he
translates into an exciting, functional and personal website. He provides
great service at a very affordable price. If you have been considering a website for a while
and wondering how to get through the myriad of information available on websites,
then you need to call Stefan! |
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We
are NOT Web Designers. We don't just
hand you a site, host it and say good luck, the cheque is in the mail. We're
there to truly provide you with, "Internet ideas
growing your health fitness business". Since our staff
personally own and operate other business websites themselves, we are always
in the trenches, always looking for ways to maximize your investment. And make no mistake about it, this is a "Total Internet Solution Package" unlike others, as you'll soon discover.
The Internet is now present in one out of every 2 Australian homes and still growing daily. Even further coverage when considering most are using it daily at work. Apart from email, people are using the convenience of the Internet to search for things. If your competitor is online and you're not, they're surely winning these new customers and the profits that could have been yours for life - and once you lose them, you know it's hard to ever win them back.
If your website is informative helping members reach their health fitness goals, and has an interactive, community building appeal your members will happily tell their friends about your website. When they do, your company we'll be there to make them an offer they can't refuse.
By providing effective health fitness information and with our 24 hour Question and Answer discussion your members will have access to university educated experts to answer any queries. It's like having a 24 hour health and fitness support help line for your club services.
Usually, the only reason some services aren't receiving the clients they deserve is because they are not effectively promoted within your club. Paper and postage is very expensive not to mention time consuming. Using your Internet site you could instantly remind people of the benefits of this service and make them special offers. When you do that, you inevitably boost sales.
A recent survey, in Body Life Magazine, showed that 78% of health and fitness industry leaders see that improving member retention as their number one opportunity for growth in their business. And since it's usually between 7 to 10 times more expensive to gain a new client than to keep an existing one it's easy to see why.
A web address and email allows you to reach more customers, since the Internet has opened the door to non threatening sales. By displaying your Internet address everywhere possible (your printed stationary, building, promotional events, radio, etc) you can now reach those clients that may not have the opportunity, or confidence to contact your health club. An Internet address is quickly becoming more popular than the telephone.
Every letter sent to a member usually costs your business around 47 cents in postage, paper and envelope. X Health Club we're working with has 927 members. Send them each a Christmas card or membership renewal form, that's an almost $500 dollar expense. Do that two or three times and we're already talking thousands. And we won't even include the time needed to set up, print and mail these. Switching to email will enable you to send more letters to further help your members and ultimately improve sales and customer relationships. You'd be surprised how many of your clients have an email address.
Now all you need to make an announcement or an offer is a few clicks away. This will save you time, money and as you'll find out even make you money.
We all know that the majority of calls to your health club are of the same nature. "What time do you open and close?", "When is this class on?", etc are some of those questions that are unnecessary and may prevent others from making more important calls. It will also free up the time your receptionists, and give them more time to improve customer relationship management. An Internet site will do at least that.
With our advertising opportunity, you can have someone else pay for your monthly fees by selling advertising space on your site. Who would not want to advertise to your clients especially considering that the market area your clients are in, is very specific in terms of location and interests. Just get a business to sponsor your site and advertise to your members, and your club will have a no monthly cost web package. Wow. It's like turning your visitors into real cash.
By having a newsletter and the email addresses of your members, you can then have contact with them, for FREE, and remind them of your services. You can also use it to directly promote monthly specials on products and services. So every time you send a newsletter, some definite sales will occur in the following days directly because of this newsletter.
Since it's a legitimate business expense it thus qualifies for a tax write off. We all love those, don't we? By now it should be quite clear that the Internet can enhance customer relationships, attract new members, save you money, and even make you money. |
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Warning: Internet development services are not created equal and therefore not just any website delivers your business the above listed benefits. The checklist at the link below ensures your business takes maximum advantage of the Internet. | ||||||||||||||||||
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Copyright
© 2000 - 2003 Authentic Health Fitness Australia. All Rights Reserved. |
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