How health fitness clubs and gyms, in Sydney and Melbourne, use the Internet to...

      1. help retain more of their members
      2. potentially save at least $900 dollars per year
      3. and attract qualified new clients, 24 / 7.


Dear Gym Business Owner,

Now, your health and fitness business can strengthen customer relationships to improve member retention, and greatly improve your chances of attracting qualified, new members. And do it all, while actually saving you thousands of dollars per year.

Tough claims to make?
Yes, but they're totally achievable. We're currently working with other health and fitness clubs, gyms and leisure centres in Melbourne and Sydney, Australia doing exactly just that.

In fact, you'll discover at least 11 specific benefits that the right Internet development package will bring your health and fitness centre. And if you don't think your business can afford it, benefit 11, 12 and our extremely competitive pricing will change all that. In this day and age, what you don't know can cost you and your business, and this is a "must read" for health fitness clubs and gyms looking for website design, development and online marketing.

Hello, my name is Stefan Angheli, CSCS, editor of, scientist, health fitness coach, founder and Managing Director of the AHFA network.

Authentic Health Fitness Australia consists of a unique combination of health fitness experts, IT professionals and innovative self starters. We have been actively working on the Internet for the last 2 years and during that time over 20,000 Australian websites closed down, despite a continual increase in household Internet coverage, now in over one in two homes. We've not only manage to survive but in fact, thrive. In fact, we even have a satisfied client in San Diego, USA.

We're confident that we've designed the first Internet package for health and fitness clubs and gyms that focuses on improving member retention and utilizes your best customers to grow your business. And do all that's possible in the area of Internet marketing to put your website in the hands of qualified clients to help your business gain more customers, and reduce the amount you spend on printing and postage.

David Jordan has been a Board Member of Fitness Victoria for the last 5 years, President 3 times, part owner of a few health clubs and has been involved with the industry for close to 20 years. This is what David Jordan has to say about our services...


Anyone contemplating a website for their health club needs to talk to Stefan, from

Stefan has incredible knowledge and skills which he translates into an exciting, functional and personal website. He provides great service at a very affordable price.

In fact his service is awesome and his assistance and genuine interest is excellent.

If you have been considering a website for a while and wondering how to get through the myriad of information available on websites, then you need to call Stefan!

David Jordan
3 Time President of Fitness Victoria,
CO-Owner The Ridge Health Club

    In a hurry?  

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We are NOT just Web Designers.
We go so much deeper than that!

We don't just hand you a site, host it and say good luck, the cheque is in the mail. We're there to truly provide you with, "Internet ideas growing your health fitness business".

Since our staff personally own and operate other business websites themselves, we are always in the trenches, always looking for ways to maximize your investment.

After working on this idea for over a year, and spoken to many health and fitness club offers, we have created a total package specifically for health and fitness clubs.

And make no mistake about it, this is a
"Total Internet Solution Package"

unlike others
, as you'll soon discover.

Our business allows you to take full advantage of the power of the Internet, so that your health club can take advantage of these unique benefits:

Benefit 1. Attract new members to your health club from the Internet. The Internet is now present in one out of every 2 Australian homes and still growing daily. Even further coverage when considering most are using it daily at work. Apart from email, people are using the convenience of the Internet to search for things. If your competitor is online and you're not, they're surely winning these new customers and the profits that could have been yours, perhaps for life - and once you lose them, you know it's hard to ever win them back.

Benefit 2. Attract new members using the power of friend referral and word of mouth.If your website is informative helping members reach their health fitness goals, and has an interactive, community building appeal your members will happily tell their friends about your website. When they do, your company we'll be there to make them an offer they can't refuse.

Benefit 3. Help your members reach their goal and you'll probably have them as a member for life.By providing effective health fitness information, interactive tools, and university educated experts to answer any queries. It's like having a 24 hour health and fitness support help line for your club's members.

Benefit 4. Boost sales of your lacking services and even products by selling to your best customers. Usually, the only reason some services aren't receiving the clients they deserve is because they are not effectively promoted within your club. Paper and postage is very expensive not to mention time consuming. Using your Internet site you could instantly remind people of the benefits of this service and make them special offers. When you do that, you inevitably boost sales.

Benefit 6. Create a community atmosphere and strengthen club loyalty. A recent survey, in Body Life Magazine, showed that 78% of health and fitness industry leaders see that improving member retention as their number one opportunity for growth in their business. And since it's usually between 7 to 10 times more expensive to gain a new client than to keep an existing one it's easy to see why.

Benefit 7. Increase the effectiveness of all your advertising and promotional material. A web address and email allows you to reach more customers, since the Internet has opened the door to non threatening sales. By displaying your Internet address everywhere possible (your printed stationary, building, promotional events, radio, etc) you can now reach those clients that may not have the opportunity, or confidence to contact your health club.TAKE NOTE: An Internet address is quickly becoming more popular than a telephone number. And it sure is much easier to remember.

Benefit 8. Save $435.70 every 2 months, while actually increasing the number of member contact letters and offers.Unlike others we can and do provide back up to everything we say. So here's how you can effectively save your business money. Every letter sent to a member usually costs your business around 55 cents in postage, paper and envelope.

Real life example: X Health Club we're working with has 927 members. Send them each a Christmas card or membership renewal reminder form, that's an almost $500 dollar expense. Do that two or three times and we're already talking thousands. And we won't even include the time needed to set up, print and mail these.

Switching to email will enable you to send more letters, more often, to further help your members and ultimately improve sales and customer relationships. Send one at Christmas or one a month or one a week and we're still talking a zero dollar expense. You'd be surprised how many of your clients have and use an email address.

Benefit 9. Make public announcements to your members instantly and easily…Cost to you ….FREE! Now all you need to make an announcement or an offer is a few clicks away. This will save you time, money and as you'll find out even make you money.

Benefit 10. Improve the performance of your phone system and customer service.We all know that the majority of calls to your health club are of the same nature. "What time do you open and close?", "When is this class on?", etc are some of those questions that are unnecessary and may prevent others from making more important calls. It will also free up the time your receptionists, and give them more time to improve your customer relationship management system. An good Internet site will do at least that.

Benefit 11. Make money from your site by selling advertising space on your website. With our advertising opportunity, you can have someone else pay for your monthly fees by selling advertising space on your site. Who would not want to advertise to your clients especially considering that the market area your clients are in, is very specific in terms of location and interests. Just get a business to sponsor your site and advertise to your members, and your club will have a no monthly cost web package. Wow. It's like turning your visitors into real cash.

Benefit 12. Make measurable sales directly, through the power of a club newsletter.By having a newsletter and the email addresses of your members, you can then have contact with them, for FREE, and remind them of your services. You can also use it to directly promote monthly specials on products and services. So every time you send a newsletter, some definite sales will occur in the following days directly because of this newsletter.

By now it should be quite clear that the Internet can enhance customer relationships, attract new members, save you money, and yes, even make you money.

 Click here to express your interest


Warning: Internet development services are not created equal and therefore not just any website delivers your business the above listed benefits. The checklist at the link below ensures your business takes maximum advantage of the Internet.  

How do we do what we say we do?

 Learn More about our unique and complete web service


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DISCLAIMER: The information on this site is for educational purposes only. Always seek medical advice prior to starting any health fitness program.